When it comes to email marketing platforms, there are so many to choose from and finding the right one for you can be challenging. That’s why episode 96 of the Positively Living Podcast is comparing Mailerlite and MailChimp!
In this episode of the Positively Living Podcast, my guest Monica Pitts shares the importance of using email marketing to both reach your audience and streamline automation within your business and she provides actionable steps you can take right now to figure out which email marketing platform is right for you.
Monica and I cover the following topics:
- Why we need email marketing and how the right platform can make all the difference.
- The fear we hold around sending multiple emails to your audience and why it’s not as big of a deal as you think.
- The importance of having information in all of the places where it is easy and natural for your audience to find it.
- The 2 main reasons your email marketing isn’t working.
- What features we should be looking for in an email system.
- The value in segmenting your email list.
- Breaking down how Mailerlite and MailChimp compare to one another (and sharing our favorites)
When you approach email marketing, remember that it’s not just about the messaging and design, but about integration and accessibility too.
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Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/
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LINKS MENTIONED IN THIS EPISODE:
Music by Ian and Jeff Zawrotny
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