If you’re anything like my clients and me, you’ve thought about your brand before, but have you thought about how your personal brand and your business brand connect to one another? This week, episode 121 of the Positively Living Podcast is about how your personal and business brands connect!
In this episode of the Positively Living Podcast, my guest Karley Cunningham shares the benefits and pitfalls of feeling like your business is an extension of yourself as a solopreneur and she provides actionable steps you can take right now to get clear on where connection and separation need to be for your most successful and aligned business.
Karley and I cover the following topics:
- Defining “brand” and what we as fellow multi-passionate entrepreneurs need to know about it.
- The distinction between product and people brands.
- What goes into personal and business branding and who needs to oversee it (this one will surprise you because she says it’s actually NOT marketing).
- What it means to have a company persona.
- How our clarity on purpose and values is paramount.
Clarity drives the confidence you need to make the right decisions and take action. And when you take action, it creates traction, which drives results, and leads to success.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/
If you’re a DIY dynamo looking for simplicity and productivity support, you’ll find it in the Positively Productive Resources Vault. It’s packed with the worksheets, checklists, workbooks, and recordings I use with clients. Go to www.positivelyproductive.com/vault and use the promo code PODCAST for a special listener discount.
CONNECT WITH KARLEY CUNNINGHAM:
CONNECT WITH LISA ZAWROTNY:
LINKS MENTIONED IN THIS EPISODE:
(Find links to books/gear on the Positively Productive Favorites Page.)
The Widest Net (Pamela Slim)
The EMyth Revisited (Michael Gerber)
The Big Leap (Gay Hendricks)
Start With Why (Simon Sinek)
Positively Living: Building a Profitable Purpose-Driven Brand with Ashlee Sang
Positively Living: Authenticity in Life and Business with Mallory Jackson
Positively Living: Three Signs Your Biz Needs Rebranding with Maria Platusic
Music by Ian and Jeff Zawrotny
Start your own podcast with Buzzsprout!