In previous episodes, we’ve discussed marketing and branding authentically and ethically with the perspective of giving our clients agency to make the best choices for themselves. Today we’re spinning that around to look at how marketing affects our lives as entrepreneurs and as society as a whole. This week, episode 128 of the Positively Living Podcast is about how our current brand culture leads to burnout!
In this episode of the Positively Living Podcast, my guest Rachael Kay Albers shares her perspective on what marketing is doing to us in a world that is influenced and shaped by it and she gives you the permission to treat your personal brand like a personal brand, and not compare yourself to companies of larger scale.
Rachael and I cover the following topics:
- The blending of content creation and traditional journalism.
- How brand culture developed and how this concept of brand has evolved over time.
- How our attempts to apply company level marketing principles to our own brands is leading us straight to burnout.
- Building systems and processes that allow you to serve more people while remaining in a limited container that is sustainable for your capacity.
Scaling everything is not necessarily the solution. If you don’t feel successful because you haven’t found a way to serve a million people at once, I encourage you to take a look at that mindset. Step back, reflect, and find your version of success.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/
If you’re a DIY dynamo looking for simplicity and productivity support, you’ll find it in the Positively Productive Resources Vault. It’s packed with the worksheets, checklists, workbooks, and recordings I use with clients. Go to http://www.positivelyproductive.com/podcastvault where the promo code PODCAST will give you a special listener discount.
CONNECT WITH RACHAEL KAY ALBERS:
CONNECT WITH LISA ZAWROTNY:
LINKS MENTIONED IN THIS EPISODE:
(Find links to books/gear on the Positively Productive Favorites Page.)
How Your Personal and Business Brands Connect with Karley Cunningham
Ethical Copy That Converts with Mia Francis-Poulin
Authenticity in Life and Business with Mallory Schlabach
Ethical Marketing Rebellion with Dr. Michelle Mazur
Dance Song Playlist V1, V2, V3
Music by Ian and Jeff Zawrotny
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