What is an ethical marketing rebellion? It’s my way to describe taking a stand against marketing that disrespects consumers and damages businesses. That’s why episode 44 of The Positively Living Podcast is about Ethical Marketing!
In this episode of The Positively Living Podcast, Dr. Michelle Mazur and I are sharing the importance of using ethical marketing over bro marketing in your business and actionable steps you can take right now to establish your core values and principles to establish your own business philosophy.
If you want to be more productive, simplify your life, reduce stress, and feel encouraged as you develop new habits and tackle projects, then I personally invite you to join the Positively Living Membership Community. For a Netflix-level investment of $17/mo (or $170/yr) you’ll receive access to exclusive content like live guest Q&As, group coaching, and custom workshops.
Dr. Michelle Mazur and I cover the following topics:
- Using the 3 Word Rebellion Playbook to set your own business philosophy and make business decisions that are in alignment with your own ethics and values.
- What bro marketing is and how ethical marketing can be a solution.
- Why creating a message is so important when it comes to your marketing.
- Encouraging your customers and clients to make informed, rational, and well-thought-out decisions when it comes to their purchases.
The key is figuring out what you stand for and creating messaging that puts that out into the world. This will become your filter when it comes to every single one of your marketing and sales activities in your business.
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips to create space for what really matters in your life.
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CONNECT WITH DR. MICHELLE MAZUR:
CONNECT WITH LISA ZAWROTNY:
LINKS MENTIONED IN THIS EPISODE:
Ep. 31 of Positively Living Podcast: Authenticity in Life and Business with Mallory Schlabach
Music by Ian and Jeff Zawrotny