It is so important to get clear on who you’re talking to, what you’re saying and why before you even start marketing to your ideal client. That’s why episode 72 of The Positively Living Podcast is about aligning your message to your ideal client! 

In this episode of The Positively Living Podcast, Alishbah Lakhani shares the importance of breaking down and truly understanding why you are in business and actionable steps you can take right now to reframe the messaging in your marketing to align with your ideal clients. 

Alishbah and I cover the following topics:

  • Knowing your why in order to keep you focused on the long game that is marketing. 
  • Speaking your clients’ language and telling them how what you are doing benefits them in a way they resonate with and tips to do just that. 
  • 3 simple questions to ask yourself about your ideal client to tailor your messaging to solve a problem or alleviate their stress. 
  • The importance of having clear directions and messaging in order to lead your client towards your call to action. 
  • The 3 components that are vital to aligning your messaging with your ideal clients. 

Whether you’re creating a course, updating a website, or seeking to be effective on social media, these tips will ensure you’re setting yourself up for success.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips to create space for what really matters in your life.

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/

If you’re ready to reduce stress and overwhelm by doing less, yet still achieving more, I invite you to join me for a Strategy Session: a heart-opening, mind-expanding, goal-setting session that gives you the clarity needed to determine your best steps forward. Go to www.positivelyproductive.com/strategy and be sure to use the promo code PODCAST for a special listener discount.

CONNECT WITH ALISHBAH LAKHANI:

Facebook

Instagram

Website

DIY Website Course

CONNECT WITH LISA ZAWROTNY:

Facebook

Instagram

Resources

Work with Lisa! 

Buy Lisa a coffee!

LINKS MENTIONED IN THIS EPISODE:

7 Levels Deep Exercise 

Start With Why by Simon Sinek

Essentialism by Greg McKeown 

Audible

Positively Living Podcast: Ethical Copy that Converts with Mia Francis- Poulin

Positively Living Podcast: Ethical Marketing Rebellion with Dr. Michelle Mazur  

Positively Living Podcast: Choosing the Right Social Media Platform with Mariana Padilla

Dance Song Playlist Volume 1, Volume 2, Volume 3

Music by Ian and Jeff Zawrotny


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