The way we communicate in business can either isolate or include. Unfortunately, much of what has been shared has divided and harmed historically marginalized groups but when we become aware and know better, we can do better! This week, episode 127 of the Positively Living Podcast is about accessible and inclusive marketing!
In this episode of the Positively Living Podcast, my guest Meg Brunson helps us become aware of where we might be blocking certain groups of individuals from accessing our content and gives actionable steps you can take right now to make your business world a more accessible, inclusive and welcoming space.
Meg and I cover the following topics:
- What it means to be accessible and inclusive and how they connect with one another.
- 3 simple steps we can take to be more accessible in the online space.
- How your use of emojis can actually be problematic for your posts.
- Creating content for your current AND future audiences.
Accessibility leads to profitability because not only are you appealing to the audience you currently have, you are appealing to the audience you will have in the future and opening a door to a wider audience through accessibility.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/
If you’re a DIY dynamo looking for simplicity and productivity support, you’ll find it in the Positively Productive Resources Vault. It’s packed with the worksheets, checklists, workbooks, and recordings I use with clients. Go to www.positivelyproductive.com/vault and use the promo code PODCAST for a special listener discount.
CONNECT WITH MEG BRUNSON:
JUST Marketing Equitable Marketing Checklist
CONNECT WITH LISA ZAWROTNY:
LINKS MENTIONED IN THIS EPISODE:
(Find links to books/gear on the Positively Productive Favorites Page.)
Cut Through The Clutter and Chaos With Lisa Zawrotny ⋆ Meg Brunson
Alt Text: A Necessary Step in Your Just Marketing Strategy
A Guide to Emojis and Assistive Technology
The Role of Captions and Transcriptions in Just Marketing
Dance Song Playlist V1, V2, V3
Music by Ian and Jeff Zawrotny
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